Datek Software

The Torch team has worked with Datek, an online brokerage, in various capacities to strengthen their prospective customer conversion rate. Team members were responsible for the design and production of a campaign that complemented the company's broadcast commercials. Over 150 banner ads and ten landing pages were developed reinforcing the concept of 'superior information through superior technology.' At the time of the campaign's launch, Datek was the Internet's fifteenth largest advertiser. Torch also produced a Commission Calculator application that shows prospective customers how much they can save trading on Datek versus the competition.