Independent Software

The software industry is very dynamic. There are a plethora of platforms and solutions available in the market and new ones are being added at a rapid pace. ISVs have a challenge to keep pace with the rapidly changing standards and ensure that their applications work seamlessly on various platforms. And the pressures on developers are many. A highly competitive market means speed-to-market pressures are very high. The payback periods tend to be long so the cost pressures are also increasing.