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MarketScope uses a vector based, digital, geographic database to represent a map base in the style of the MapStudio street guides. This allows the user to visually analyse and draw the
necessary conclusions from an array of thematic maps and map charts. MarketScope is a mapping and data analysis tool giving the professional marketer the ability to compare, contrast and
analyse their own data on customers, sales and performances with census and geo-demographic data. MarketScope was specifically developed to display data that has a geographical context (can
be linked to a geographic region or area). It is an excellent business tool that can assist to obtain answers to a number of marketing questions such as:
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