INTEGRATED POULTRY Trading

It is foresight that led the way for Godrej Agrovet in the Indian poultry industry. Godrej Agrovet envisaged that poultry farming would evolve from a backyard business to a consolidated , value added business. Godrej Agrovet set up Integrated Poultry Business (IPB) in 1999 with a view to organize the chicken processing industry and give it a professional and modern approach. Today, the company covers the whole spectrum of the poultry business. right from breeding, hatching rearing of broilers to processing and marketing of its branded chicken ' Godrej Real Good Chicken '. Integrated Poultry Business has turned out to be one of the key diversifications of Godrej Agrovet. It has the support of world-class infrastructure, professionalism and the relentless pursuit of providing the Indian consumer with superior quality products. From breeding to retailingGrandparent Farm : Is located at Bangalore and has an in-house laboratory that follows global standards for bio-security, sanitation and management practices. Parent Breeding: Over 20 parent breeding farms in south and west IndiaHatchery: Has state-of-the-art facilities, catering to both domestic and international markets.Contract Farming: Has operations spread over South and West India. working with over 1000 farmers.Processing Plants: Located in Bangalore Mumbai HACCP and ISO 9001:2000 certifications. All processes here are supervised by trained veterinarians and food technologists.Godrej Real Good Chicken: In May 1999, Godrej Agrovet introduced the Indian consumer to the concept of processed fresh chicken by launching Godrej Real Good Chicken. A fresh, soft, tasty, healthy and hygienic option to live chicken. Godrej Real Good Chicken has over the years, become a popular household name across various cities in India.Key HighlightsFirst to give the poultry industry in India a professional and modern approach.Covers entire spectrum of the poultry business, from farm to plate.Has world-class farms and state-of-the-art processing plantsLaunched Godrej Real Good Chicken, the number one brand in India for retailed processed fresh chicken.

Today, the company covers the whole spectrum of the poultry business.