Online Marketing

TheInternet has brought many unique benefits to marketing, one of which beinglower costs and greater capabilities for the distribution of information andmedia to a global audience.
Internetmarketing also includes management of digital customer data and electroniccustomer relationship management (ECRM) systems.
Internetmarketing also refers to the placement of media along different stages of thecustomer engagement cycle through search engine marketing (SEM), search engineoptimization (SEO), banner ads on specific websites, e-mail marketing, and Web2.0 strategies.

We do three types of marketing through Internet:
# One-to-one approach.
# Appeal to specific interests.
# Geo targeting.