Content policies

Adult content

Nudity and pornography

Content that contain nudity or pornography. Examples include, but are not limited to, pages with images, videos, or descriptions containing:

  • pornographic images, videos, or games
  • pornographic cartoons or anime (hentai/ecchi)
  • nudity

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Sexually gratifying content

Content that is sexually suggestive and/or intended to cause sexual arousal. Examples of content that may be considered sexually gratifying include, but are not limited to:

  • close-ups of breasts, buttocks, or crotches
  • sheer or see-through clothing or lingerie
  • strategically covered nudity (includes situations in which genitals are blurred out by camera)
  • images of men or women posing and/or undressing in a seductive manner

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Fetishes and sexual aids

Sell sexual fetishes, aids, devices, or enhancement tools.

A fetish may be an obsession or sexual desire in which gratification is dependent upon specific objects (diapers, food items, etc.), materials (leather, latex, etc), parts of a body (feet, toes, ears, etc.), or situations. Examples of types of fetishes and fetishistic practices may include, but are not limited to:

  • bestiality, necrophilia, incest, and voyeurism
  • role-playing, bondage, dominance and submission
  • sadomasochism, snuff may consider something to be a sexual aid, device, or enhancement tool if it is used for sexual pleasure and/or to improve sexual experiences. This includes, but is not limited to:

  • sexual toys such as vibrators, dildos, personal lubricants
  • penis and breast enlargement tools and/or medications

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Alcohol and tobacco-related content prohibits ads on pages which promote certain alcohol and tobacco-related content including:

  • Promotion of beer, hard alcohol, or liqueurs.
  • Promotion of tobacco and tobacco-related products, including cigarettes, cigars, tobacco pipes, and rolling paper.
  • Content that primarily sell alcohol (beer, hard alcohol, or liqueurs) directly from their site. Note: Sites that predominantly sell wine and/or champagne are exempted.

Please be aware that the promotion of prohibited content includes providing links to sites that do not follow our alcohol and tobacco-related content policies. However, publishers are permitted to place ads on informational content relating to brewing or distilling beer, as well as content related to the topic of quitting smoking.

Recreational drugs and drug-related content

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury. For this reason, Google prohibits ads on pages which sell or promote recreational drugs and drug-related content including:

  • Promotion of substances that alter mental state for the purpose of recreation or otherwise induce "highs". Examples:
    • Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, U-47700 , "legal highs"
    • Fentanyl
    • opioids
    • analgesic
    • xanax
    • pregabalin
    • benzodiazepine
    • Products or services marketed as facilitating recreational drug use.
  • Sales or promotion of illegal drugs and drug paraphernalia. Note: Drugs illegal by U.S. Federal Law are unacceptable even if legal elsewhere.

Please be aware that the promotion of prohibited content includes providing links to sites that do not follow our recreational drugs and drug-related content policies.