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For reprint please contact the "Daily Economic News" newspaper contact. Without the "Daily News" newspaper authorization is forbidden or mirror, rights reserved. August and September, orders are executed Christmas gift season, this year is no exception annually. In recent days, is located in Yiwu, two-out Christmas gifts production manager Wang Lianming are busy. He said, has been receiving orders from Europe, especially the price is not high Christmas balls, glass ornaments are very popular.

While the aftermath of the international financial crisis to the global Christmas gift market reveals the slightest chill, but Yiwu with "small sea" cluster effect highlights the strong competitive edge. Since the financial crisis, Yiwu Christmas goods manufacturers contrarian increased more than 100, some of the middle and low product has become the darling of the export market.

China is the world's largest Christmas gift processing countries, while in Yiwu and Guangdong are the two major production bases. When many Guangdong companies quietly closed down for Christmas gifts, Christmas gifts large orders will flock to Yiwu, many companies also will migrate. Thus, the world is still Christmas gifts "Yiwu manufacturing."

More than 100 companies moved to Yiwu

At present, the domestic market is mainly concentrated in Christmas gifts Yiwu two major production bases in Guangdong, Guangdong to produce high-end products in Yiwu occupy a major share of affordable Christmas market.

Due to the high-end Christmas gift market downturn, Christmas and processing enterprises in Guangdong this year, a surge of closures occur. Data from the relevant departments of Guangdong nearly 55% of Christmas and processing business failures.

According to the Guangdong Customs statistics, from January to July, Guangdong Province exported 280 million US dollars Christmas items, down 46.3% over last year (below). Wherein the July month, exports $ 120 million, down 9.9%.

Guangdong malaise contrary, Yiwu with "Commodity ocean," the combined effect of a number of foreign companies have started to move production of Christmas in Yiwu. According to incomplete statistics, this year, Yiwu Christmas goods manufacturers contrarian increased more than 100.

With the continuous presence of foreign enterprises in Yiwu Christmas production enterprises reached nearly 400, has become the largest commodity export base Christmas, every year more than 2.5 billion yuan in output value, export sales of 20 billion yuan.

Market refraction "solidarity" effect

Earlier this year, Cai Qin Liang Taizhou businessmen in Yiwu Green Industrial Park plant into production. Cai Qin Liang Zhejiang zhuoyuan Christmas Crafts Factory, located in Southeast Asia's largest production base of Christmas gifts. However, the sudden crisis last year, the company's orders fell a lot.

For why relocation Yiwu, Cai Qin Liang explained: "centralized management, decentralized production is an effective means to reduce the risk of any Christmas items accessories can be found in Yiwu, which is unparalleled in Taizhou.."

This year, Cai Qin Liang's sales did not appear too big decline due to an increase in the number of foreign businessmen, especially in emerging markets, customers continue to issue orders to the Cai Qin Liang confidence.