Walaa Factories For Food Industries And Chocolates Egypt

Mission Statement: To sustain Market Leadership, by satisfying our customer needs in response to changing preferences. Introduction: Growing companies respond to changing market trends. This adaptation helps them to secure good market share. WALAA with its associated concerns has always been given importance to market changes and consumer preferences. WALAA has developed a variety of products, which appeal to a wide market with a basic objective to capture a range of demographic segments. WALAA has earned the title of Market Leader in the local confectionery industry. Our Aim: Our aim is to achieve customer satisfaction in response to changing market trend. , to increase our market share and retain market leadership. The Factories: Walaa was established in 1978 to meet local market requirements and now has expanded to distribute its fine products all over the world. The fully automated plant is situated in Borg El Arab new city-Alexandria-Egypt on an area of more than 12000 square meters and is well equipped with the latest technology with variable chocolate manufacturing lines producing chocolate blocks, spread chocolates, chocolate drops and vermicelli(this is a pasta noodle). In addition to lines producing sponge cakes and small packs of chocolates, honey and jams. WALAA has complete lines to produce fresh biscuits and cakes. The factories are equipped with the latest scientific laboratory equipment and measuring devices according to international and Egyptian standards Production lines are continuously under health and hygienic inspections as well as governmental supervision and guidance. ISO & HACCP Certifications: Walaa factories have proudly earned the ISO 9001 and HACCP certifications from the world class provider TUV in 2005. This made us one of the first companies in Egypt to hold such certifications. Product: In response to consumer preferences, WALAA has played its role to fulfill those preferences, in a quality conscious manner. Through continuous research and development for this quality consciousness, WALAA manufactures products by using the latest technology to fulfill the market demand. WALAA in its own well equipped lab implements a testing process and through expertise, launches successful flavors to the market. WALAA also conducts some blind test surveys and market surveys for newly developed products in order to assure that tastes are honored. People & work at WALAA: Professional teams at WALAA are always putting their efforts in promoting the organization to achieve its goals, All the departments are devoted to their respective work & responsibilities. People at WALAA believe in work dignity, loyalty, devotion and enthusiasm towards maintaining the company remains as a Market leader.