Formosan United Corp. Taiwan

Headquartered in Taipei, Taiwan, with more than 100 employees nowadays, FORMOSAN UNITED CORP (FUCO) was established in 1973 by two founders, Harry Fan and Ernest Sun. Since then, the FUCO name has been well known by achieving a good growth impetus in the do-it-yourself business, particularly, in the gardening, hand tools, tiling and plumbing sectors. These sectors concentrate sales activities on the home centers and DIY specialist outlets and have global distributions located in Taiwan and Mainland China, combined with the responsiveness to operate as a one-source supply centre for business partners around the world. Likewise, branch offices as well as sales representatives were regionally established in Germany, France, Ireland, England, Japan and Mainland China. This world-wide network guarantees close customer contact and perfect service quality. The success factors range from the large diversity of products being supplied and developed, world-class packaging concepts, good presentations through sales promotions, polished communication, and good logistics, innovations, to a pioneering implementation of a global sales network. The high degree of recognition of the FUCO name is in harmony with the highly qualified know-how.