Rebell Hobby Sweden

We have been selling plastic models, detail sets, decals, paint and other items connected to this hobby. The first years we had a small shop in central Stockholm but found the costs for staff and renting the shop to high. Sweden is a small market and plastic modelling is not expanding with young kids. To come around this problem we now intend to expand our range with radio control kits, initially cars. These are still very popular with kids in Sweden but we still have to struggle with the fact that there are only 9 million people in a country same size as California.